A global field guide to design, (life)style and secret finds
est. 2007
  1. Wee find: COS SS10

    6a00e553dd55ed88340120a83c84a3970b-800wi

    It’s no secret that my beloved COS, the elder (and more sophisticated) sister of H&M, is my favourite high street shop in London. The fabrics, prints and cuts are superior to anything you’d find in Hennes, but the prices are still extremely reasonable (around £30 for a top or cardie).

    6a00e553dd55ed88340120a83c861b970b-800wi

    The line-up for SS10 is particularly fresh and feminine with a palette of neutral beiges, dove greys, palest blues and pinky-nudes, which softens the more utilitarian and sharply tailored pieces.

    It's the unexpected details (likes assymetrical tucks, twists and ruffles) that make COS at once unique, non-high street and totally wearable, and I especially love the ‘craftiness’ of the apron detailing and oversized pockets in this season's collection, alongside the sportier acid bright neoprene pieces.

    6a00e553dd55ed88340128773fd0b5970c-800wi

    6a00e553dd55ed88340128773fd1bc970c-800wi

    6a00e553dd55ed88340120a83c92f9970b-800wi

    The children’s collections are always particularly well done, with A.P.C.-esque smocks, neutral basics and the most wonderful abstract prints, like this skirt below.

    6a00e553dd55ed88340120a83c9ab8970b-800wi
    COS
    222 Regent Street
    London, W1
    Tel. 0207 4780 400
    Nearest tube: Oxford Circus
    Click here for a Wee Birdy map.

    Opening hours:
    Monday to Wednesday 10am-8pm
    Thursday 10am-9pm
    Friday to Saturday 10am-8pm
    Sunday Noon-6pm

    All images courtesy of COS.