Shopping in London: Shop at Bluebird
I finally paid Shop at Bluebird a long, overdue visit last week, and I’m delighted to report that it’s looking better – and dare I say more accessible – than ever. But it’s difficult not to be impressed and a little over-awed by the listed art-deco location alone (the former Bluebird garage), let alone the beautifully edited collection of fashion, books, music, homewares, vintage, and skincare products.
While it’s loosely divided into departments, all sorts of found objects, accessories and artworks are scattered throughout the 10,000 square foot space. Here, for example, you’ll find 1950s American glass milk bottles (£18) sitting on an oversized French farmhouse table, next to a rack of glorious Erdem frocks.
I really loved the selection of vintage greeting cards as well as the fabulous brioche mould pendant lights by Sally and Mark Bailey. The range of playful pastel-coloured ceramics by Berlin-based Kuehn Keramik was also a highlight.
The women’s fashion department is extensive and carefully considered, with labels ranging from Jasmine de Milo, Alexander Wang, Peter Jensen to Elizabeth and James, Luella and Richard Nicoll. Shoe-wise there’s Rupert Sanderson and Vivienne Westwood, while the jewellery cabinets are stuffed with Marni gems, vintage fob watches and Nymphenburg porcelain pendants.
There’s also an excellent spa with Micheline Arcier (Prince Charles’ aromatherapist of choice) joining this month along with an exclusive treatment menu. Right now you can pick up skincare products by the likes of Malin + Goetz and Ole Henrikesen, but keep an eye out for Aesop and Bigelow, which should be arriving over the coming months.
What’s most appealing is that the shop is constantly evolving, with new designers and pop-up spaces keeping it fresh and relevant. Launching its international project in the pop-up room this week is French label Kitsune (next stop is Colette in Paris). Then there’s Atelier Abigail Ahern, the new homewares concession which brings Islington interiors (and some rather lovely Jonathan Adler ceramics) to the Kings’s Road. I was also (predictably) excited to discover that Rob Ryan will be curating the Christmas shop this year.
Whatever you do, don’t leave without a twirl around the spacious dressing rooms, which are in the process of being decorated by individual designers. I’m looking forward to seeing the Bobby Dazzler dressing room (think hand-crafted creature feature!), but I rather liked the room with the incredible sepia photo collage.
Shop at Bluebird
350 King’s Road
London SW3 5UU
Tel. 7351 3873
Nearest tube: Sloan Square
Click here for a Wee Birdy map.
Opening hours:
Monday to Saturday 10am-7pm
Sunday 11am-6pm
