London shopping: Content Beauty/Wellbeing
Oh Marylebone, how I do love thee? Let me count the ways.* Actually, I’ve already waxed lyrical several times over some of the ways – via some of the best independent shops in London that call Marylebone home. And here’s another one to add to that list: Content Beauty/Wellbeing (quite a timely addition being Organic Fortnight and all, making a visit to Imelda Burke’s luxury eco beauty boutique all the more relevant).
Content Beauty/Wellbeing is the first of its kind in London, with a carefully edited selection of certified organic skincare and make-up gracing its certified sustainable wooden shelves. You can rest assured there’s not a smidgen of synthetic nasties in here, with Imelda paying more than lipservice to her ecological commitment. Not only does she choose each brand for their superior organic properties, but she also thoroughly investigates their eco-credentials through each stage of production.
It’s impressive stuff, and so is the boutique itself, with cupboard doors made from recycled vending machine coffee cups, and vintage powder compacts serving as door handles. It’s a curiously inviting modern space, where the minimalist sexy black walls (organic paint, natch) merge with a collage of found objects, old-fashioned botanical illustrations, Victorian postcards and pressed flowers. I also love the collection of Imelda’s vintage hand mirrors from the 20s and 50s, which are hung on the wall next to the Jane Iredale make-up counter. Such a lovely way to admire your new look.
Then there’s the 1920s photo album/sketch book which Imelda found at a market and uses as the store’s mailing list book. Flick through the pages of customers’ details and you’ll find the odd page with an endearing drawing or painting by the original owner.
As for the products themselves, well, they’re the heroes standing in all their premium organic glory. Here you’ll find niche British organic skincare brands like ila (the Face Oil for Glowing Radiance has a cult following), Laidbare and Inlight joining international brands such as Dr Hauschka, Suki, and Dr Alkaitis. Top picks include Saaf Organic Pure Face Cleanser (£24.99) Dr Alkaitis Organic Soothing Gel (£36), and Organic Apoteke Rasayana Rejuvenating Serum (£49.95). More credit-crunch friendly picks include Laidbare’s Grapefruit Seed Body Wash (£12), Henry Tianus Pore Purifier (£8.50) and Butter London’s formaldehyde-free nail varnishes (£10).
Check out the website for online shopping and more info about the treatment room downstairs which offers excellent Dr Alkaitis facials (as Jess G. from Cult Beauty said, it’s the only place in London to get them).
* With apologies to Elizabeth Barrett Browning, who is actually a former resident of Marylebone (at 50 Wimpole Street) and married Robert Browning at St Marylebone Parish Church.
Content Beauty/Wellbeing
14 Bulstrode Street
London W1U 2JG
Tel. 020 3075 1006
Nearest tube: Bond Street
Click here for a Wee Birdy map
Opening hours:
Monday to Saturday 10.30am - 6pm
Click here for more shops in Marylebone.
