I'm excited about today's Frock on Friday, as I've had fashion designer Reuben Reuel's Etsy shop De-Mes'Tiks NYC in my favourites folder for a while now, just waiting for its own dedicated blog post. As many of you will well know, I'm a huge fan of prints, so I was particularly drawn to Reul's incredible use of dazzlingly gorgeous African prints in Holland wax cotton.
Reul explains in an interview with Design*Sponge's Grace Bonney that these fabrics "are actually made in Holland (hence being known as Holland wax cotton fabric) and somehow were adopted by the African culture, where it is most commonly seen. This is why most people know it as 'African Fabric.' This article gives a great story on the origin of the print."
The Minnie Bell dress, around AU$175.
I love this season's collection of dresses, which feature a slight blouson over a nipped-in waist to create a supremely flattering and ultra-feminine silhouette. Best of all, his frocks have sleeves (I do love a good summer frock sleeve) and I love the exaggerated pussy bow neck ties. We'd usually see this design feature used with delicate colours and prim patterns, so the juxtaposition with the fabulously bold prints creates a rather pleasing detail.
The blousy cuts and waxed cotton fabric make these frocks a winner for hot and humid weather, and the dresses are available in a wide range of sizes from extra small to plus-size (26W-28W). Throw over a cardie and wear them with opaque tights in cooler weather.
The Minnie Bell dress, around AU$175.
The Portia dress, around AU$186.
The Cynthia Dress, around AU$175.
The Gugu wrap coat dress, around AU$186.
Tell me: do you love a bold print? I'd love to hear from you - why not de-lurk and let me know what you think in the space below.
Disclaimer: I'm an Etsy Tastemaker and I hand-picked these lovely frocks for my Etsy Tastemaker page. If you buy a frock (or something equally delightful) from the Wee Birdy Tastemaker's page, I will receive a small commission fee. (And it will help me find you more great things!) Please note that I only blog about things I really, really like, and think you should also know about. Editorial is based purely on merit and its ability to make me smile (exploding confetti jets optional).