31 dresses in 31 days. That's the Frocktober goal that Lexi from Sydney-based blog Pottymouthmama has set for herself, in a frockin' good effort to raise funds for a frockin' good cause, the Ovarian Cancer Research Foundation.
Lexi is 10 days into Frocktober and has so far raised $3,264.75. She still needs $6,735.25 to reach her goal of raising $10,000, so get donating, birdies!
Ovarian cancer is the leading cause of death of all gynaecological cancers. Every single dollar that Lexi raises goes to the Ovarian Cancer Research Foundation, who are working hard on finding an early detection test. Currently there is none.
Lexi says, "This is my third year of fundraising with the mother-frockers of Frocktober. And I'm hoping to go big. Not just with the frocks, but the fundraising too.
"Everyone has been touched by cancer, and I'd really love to help play a part in finding an early detection test for ovarian cancer and kick it to the kerb.
"I'm a woman. And I have ovaries. Let's protect them. Show ovarian cancer who's boss.
"Who runs the world? Girls! Let's do this!"
I love that Lexi had gotten creative and shopped her wardrobe for Frocktober, which includes a lot of amazing vintage finds. Lexi also isn't afraid to set herself hilarious dares in an effort to raise more funds. Last year she went to work dressed as Frida Kahlo (complete with monobrow).
Kudos also to Little Tienda and Nancybird, who have supplied Lexi with frocks and donated to Frocktober.
If you're a dress designer, maybe you'd like to send Lexi a frock to wear for Frocktober? Or donate to her Frocktober page.
Well done, Lexi, and all the very best for your fundraising efforts for Frocktober!
Support Lexi and help raise funds for the Ovarian Cancer Research Foundation by donating to her Frocktober page here.