Sportscraft X Ana Strumpf Travel Collection
Well, here's a collaboration I didn't see coming: Australian fashion brand Sportscraft has teamed up with Brazilian artist Ana Strumpf to create a limited edition collection of travel accessories.
Given Strumpf's signature playful approach to design and her bold use of colour, she isn't the first artist that springs to mind for a collaboration with a traditionally classic brand like Sportscraft.
With an extensive portfolio that spans illustration, interior and product design, creative consultancy and direction, Trumpf has worked with a number of cult brands in the past, including Bertolucci, Tok&Stok, Micasa, KEDS, ELLUS, BRANCO and Walt Disney.
An example of Strumph's interior design (in partnership with RSRG Architects), 2015.
Now that Rio Olympics fever is kicking into full swing, Sportscraft's collaboration with Ana Strumpf makes perfectly good sense.
Rather than emblazoning the Olympic rings across a range of travel accessories, or (god forbid) creating a green-and-gold collection, Sportscraft has teamed up with the Brazilian artist for a stylish nod to the spirit of Rio.
The result is a vibrant floral print which wouldn't look out of place in the Liberty archives. Strumpf's illustration references tropical florals and the graphic lines of Brazilian design, and it adorns a limited-edition travel collection of six pieces.
“Working with Sportscraft was an opportunity to bring an imaginative fusion of cultural styles, that celebrate an iconic Australian brand on the international stage in Rio,” Ana explains.
From left to right: Canvas tote, $89.99; luggage tag $49.99; and passport holder $49.99.
Cosmetic bag, $69.99.
