A global field guide to design, (life)style and secret finds est. 2007
My Bedroom Makeover
Photography by Lucas Boyd for Wee Birdy. Styling by Diane Birol/Freedom ID. Production by Rebecca Lowrey Boyd/Wee Birdy.
This is a sponsored post for Freedom. Please see full disclosure at bottom of post.
Shopping for a new bed - and everything you could possibly need to make your bedroom the ultimate retreat - just got so much easier, with the launch of Freedom Bedroom.
And let me tell you, this launch fills a vast hole in Australia’s retail landscape, introducing a (rather stylish and innovative) one-stop shop for creating and personalising the sanctuary of your dreams.
I should know. We started shopping for our new bedroom almost 12 months ago, and it wasn’t a wholly pleasant experience. And really, it shouldn’t been so hard. After all, it was this very space that you can see in this post that pretty much sold the Treehouse to me.
Goodbye tiny cramped room and hello space. Goodbye neighbour’s brick wall and hello sun! Trees! And light!
So we really didn’t need to do much to this room, but we did make it lighter and brighter by replacing the old carpet with white-washed bamboo floorboards. I had in my mind a style that was akin to Scandinavian-summer-house-meets-the-Australian-bush, so we painted the yellowed panelled-wood ceiling white.
And then it was time to buy a new bed, mattress and furniture… and hello a world of pain. Schlepping from mattress shop to furniture shop, the whole experience was confusing and impersonal. It just about drove me to taking on a carpentry apprenticeship in an attempt to get exactly what we wanted.
Here I am, attempting to make the bed with Mister 3, featuring Freedom Bedroom bed linen as before. Photography by Lucas Boyd for Wee Birdy. Styling by Diane Birol/Freedom ID. Production by Rebecca Lowrey Boyd/Wee Birdy.
Fast forward 12 months and I find myself at the new Freedom Bedroom in Belrose - and hello a world of options! Rather stylish options, at that! And a unique opportunity to pick and choose designs, fabrics and timbers to create my very own look.
There are over 100 Charles Parsons fabrics to choose from, which ensures you get a look and style that is far from cookie-cutter. You can customise your bed head to mix and match with your customised bed base, chair or ottoman. And the prices don’t scream “custom”, either.
As bedroom specialists, Freedom Bedroom can help you start at the very beginning, with a mattress that is perfect for your needs. With a line-up of Australia’s leading mattress brands to choose from, including A.H. Beard, Sealy Posturepedic, Sleepmaker and Whitehaven, Freedom has brought the best in bedding to their collection of homewares and furniture.
For this post, it didn’t take long for me to handpick exactly what I wanted to make our bedroom 'ours', all within the one shop. I wanted clean white linen on the bed, and kept the theme light and bright with a matching Scandi-inspired dresser and bedside table. I really needed help with layering colours and textures, and that’s when Freedom interior decorator Diane Birol stepped in, helping me choose a fresh and pretty palette that I usually wouldn’t consider: jades, teals and aquas mixed with earthier tones.
Beautiful colours and textures by Freedom Bedroom. Photography by Lucas Boyd for Wee Birdy. Styling by Diane Birol/Freedom ID. Production by Rebecca Lowrey Boyd/Wee Birdy.
I’m sold on the Oslo dresser and matching bedside table, which are superbly priced at $899 and $349 respectively. And I adore the new Danish-inspired woven web bench. I think it’s my favourite new Freedom piece. The Fenton floor rug, meanwhile, brings much-needed warmth and additional texture to the room, and helps to ground the bed in an all-white space.
Looking in from the stairs. Photography by Lucas Boyd for Wee Birdy. Styling by Diane Birol/Freedom ID. Production by Rebecca Lowrey Boyd/Wee Birdy.
So say hello to my new bedroom! What do you think?
Freedom Bedroom is available at Belrose, Logan and Windsor stores.
Disclosure: This is a sponsored post paid by Freedom Australia. I only work with brands that I genuinely like, and think you should know about, too. I was gifted the sheets, quilt cover and pillowslips. All of the other furniture and pieces were borrowed from Freedom for the purposes of the shoot.