Wee find: COS SS10
It’s no secret that my beloved COS, the elder (and more sophisticated) sister of H&M, is my favourite high street shop in London. The fabrics, prints and cuts are superior to anything you’d find in Hennes, but the prices are still extremely reasonable (around £30 for a top or cardie).
The line-up for SS10 is particularly fresh and feminine with a palette of neutral beiges, dove greys, palest blues and pinky-nudes, which softens the more utilitarian and sharply tailored pieces.
It's the unexpected details (likes assymetrical tucks, twists and ruffles) that make COS at once unique, non-high street and totally wearable, and I especially love the ‘craftiness’ of the apron detailing and oversized pockets in this season's collection, alongside the sportier acid bright neoprene pieces.
The children’s collections are always particularly well done, with A.P.C.-esque smocks, neutral basics and the most wonderful abstract prints, like this skirt below.
COS
222 Regent Street
London, W1
Tel. 0207 4780 400
Nearest tube: Oxford Circus
Click here for a Wee Birdy map.
Opening hours:
Monday to Wednesday 10am-8pm
Thursday 10am-9pm
Friday to Saturday 10am-8pm
Sunday Noon-6pm
All images courtesy of COS.