Wee Birdy | The insider’s guide to shopping, design, interiors, travel, fashion and beauty

London shopping: KJ’s Laundry

September 2, 2008

Another outstanding gem on Marylebone Lane, KJ’s Laundry boasts a covetable mix of up-and-coming as well as established designers sourced from around the globe.

This year they added two more jewels to their shiny crown, in the form of Time Out London’s Shopping Award for Best Local Boutique, and ‘Best Boutique’ in the inaugural London Fashion Awards, which is supported by the British Fashion Council.

For me, it’s the place to head if I’m after a good frock that no-one else will be wearing – keep an eye out for designs by New York’s Richard Ruiz and Alice Ritter, as well as London’s Suzannah and Pink Soda. Then there’s Vivienne Westwood’s Anglomania label, feminine and chic pieces by Cacharel, and some sleek Scandi design by Sweden’s Filippa K.

Top row: Susannah; Bottom row: Pink Soda

It’s also nice to see a good representation of Australian designers, including accessories by Ginger & Smart, basic essentials for layering by Metalicus, sharp tailoring by Carl Kapp, pretty-meets-quirky pieces by Alice McCall and hand-finished fabrics by Lee Matthews.

I really like the girlish retro-inspired and ultra-wearable pieces by French label Eurythmic, an off-shoot of Paul & Joe, and the new trench coats by Canadian label Mackage. Think classic with an edge.

The front cabinet houses a delectable range of gold and silver jewellery, including a delicate sand dollar necklace by Catherine Weitzmann (£40), gold feather necklace by Alex Monroe (£79), and coral necklace by Tracey Matthews (£70).

Left: Alex Monroe's feather necklace; right: Tracey Matthews' coral necklace

There’s also a small assortment of homewares and bits and bobs, including Becky Oldfield’s reworked vintage Union Jack cushions (£55) – swoon! The online shop is also well worth a click.