A global field guide to design, (life)style and secret finds
est. 2007
  1. Can you handle a ‘Keep Calm’ rug?

    My mate Gemma recently sent me an email entitled, "Don't tell me to keep fuckin calm!!!!" in response to the interior world's love affair with the now ubiquitous Keep Calm and Carry On poster. Shortly after, she designed her own reply and posted it on her Flickr account:

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    She's not the only one getting her knickers in a knot over this British WWII reproduction ... check out the snarkiness going on over at Apartment Therapy, where admittedly every cool apartment and its doghouse seems to have a "Keep Calm" hovering somewhere between their Saarinen tulip table and Eames plastic rocker.

    You may remember that I was also pretty excited when the first wave of Keep Calms came out. I first fell for the poster when I spied it at the V&A Museum shop soon after I had moved to London from Australia. In its original red design and within the context of the museum shop, I thought it was clever and unique and brought a smile to my newbie expat dial.

    Since then, the trend has exploded and you can now purchase apricot-coloured (apricot?) Keep Calm posters from Etsy, as well as whole host of merchandise ranging from sweatshirts to tote bags.

    And now, introducing, the Keep Calm and Carry On rug, available exclusively from Pedlars.

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    What say you? Yay or nay? (Should I duck and cover?)